Service Business "Text" Book:
Everything You Need to Know About Engaging
With Your Customers via Text Messaging
Why should you use text messaging to engage with your customers?
90% of people would rather text a business than use any other form of communication. That’s 9 out of every 10 people. If your business isn’t set up for texting, then at least some of your customers—and your potential customers—are turning to businesses that are.
Text messaging has been around for quite a while. So why does it feel like a “new trend” for businesses? In a lot of ways, it is. Texting used to be reserved for friends and family. But now, it’s becoming the norm to text with businesses, too. For service businesses, texting is becoming an important component of their overall marketing strategies. Here’s why.
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